Privacy Policy for Metamorfish

This Privacy Policy describes how Metamorfish, an e-commerce website, collects, uses, and protects your personal data when you visit our website and make purchases. We value your privacy and strive to process your data securely and responsibly in accordance with applicable data protection legislation, including the GDPR (General Data Protection Regulation).

What information do we collect?

We may collect the following types of information:

• Personally Identifiable Information:
  
  • Contact Information: Name, email address (info@nanotextile.com), phone number, shipping address, and billing address when you create an account, make a purchase, or contact us.
  • Account Information: Username and password if you create an account on our website.
  • Payment Information: Details related to your purchases, such as order number and transaction details. Please note that we do not store full payment card details ourselves; these are securely handled by our payment partners.
  • Communication History: All correspondence between you and us, including emails and messages via contact forms.
  • Demographic Information: Date of birth and gender may be collected to better understand our customer base and improve our service.
  • Company Information: If you are purchasing as a business, we may collect company name, organization number, and contact persons.
  • Product Preferences and Interests: Information about products you show interest in or add to your shopping cart.
  • Customization Data: Measurements from various parts of the body and specific product information that is necessary to tailor your Metamorfish component.
• Non-Personally Identifiable Information:
  
  • Technical Information: IP address, browser type, operating system, referring websites, time of visit, and pages viewed. This information is automatically collected via cookies and similar technologies to improve the website's functionality and user experience.
  • Usage Data: Information about how you interact with our website, such as which products you view, what you add to your cart, and your search queries.

How do we use your information?

We use the collected information for the following purposes, based on legal grounds:

• To fulfill our agreements (purchases and custom products):
  • Process your orders and complete purchases.
  • Use collected body measurements and product information to custom-tailor the specific Metamorfish component you ordered.
  • Deliver products to you and manage returns.
  • Send order confirmations, shipping notifications, and updates about your order.
  • Handle payments and any refunds.
• To comply with legal obligations:
  • Maintain accounting records in accordance with applicable laws.
  • Handle complaints and warranty claims.
  • Comply with other legal requirements, for example, from authorities.
• For our legitimate interests (unless your interests override them):
  • Manage your user account and provide you access to its features.
  • Communicate with you, answer your questions, and provide customer support.
  • Improve our products, services, and website functionality by analyzing user behavior and trends.
  • Personalize your experience on our website, for example, by displaying relevant product recommendations based on your preferences and past purchases.
  • Send marketing materials and newsletters if you have given your consent, or if we have a legitimate interest in marketing similar products or services. You can always unsubscribe from these communications.
  • Prevent fraud and maintain the security of our website and systems.
• With your consent:
  • Send direct marketing via email, SMS, or other channels if you have consented to it.
  • Use certain types of cookies that require your consent (see the section on cookies).

How long do we store your data?

We store your personal data for as long as necessary to fulfill the purposes for which the data was collected, or as long as required by law.

• Account Information: Stored as long as your account is active and for a certain period thereafter to facilitate re-activation or handle any outstanding issues.
• Purchase and Order History: Stored as long as required by accounting law (usually 7 years) and to manage warranties and returns.
• Customization Data (measurements): Stored as long as necessary to deliver your custom component and for any future support or adjustments to the product, but no longer than strictly necessary.
• Communication: Stored as long as necessary to handle the matter and a reasonable time thereafter to facilitate follow-up.
• Consents: We retain documentation of your consents for as long as the consent is valid.

How do we protect your data?

We implement comprehensive technical and organizational security measures to protect your personal data against unauthorized access, loss, misuse, alteration, or destruction. This includes:

• Encryption: Use of SSL/TLS encryption for all data traffic between your browser and our server, including the transfer of sensitive measurements.
• Access Controls: Limited access to personal data, especially sensitive information like body measurements, only to personnel who need the information to perform their job functions, e.g., production staff.
• Backup: Regular backup of data to prevent data loss.
• Firewalls and Intrusion Detection Systems: To protect our networks and systems.
• Training: Regular training of staff in data protection and information security.
• Payment Security: We use certified payment solutions that meet the highest security standards (e.g., PCI DSS) to process your payments.

Sharing data with third parties

We will not sell, rent, or otherwise share your personally identifiable information with third parties for their own marketing purposes. We may share your information with the following types of third parties when necessary to conduct our business:

• Service Providers: We use external companies to perform services on our behalf, such as payment service providers, shipping companies (e.g., Postnord, DHL), IT services (web hosting, cloud services), analytics tools (e.g., Google Analytics), and marketing tools. These providers are only given access to the information necessary to perform their tasks and are bound by strict confidentiality and data processing agreements. Your body measurements and product information for custom components may be shared with production partners necessary for manufacturing, under strict confidentiality agreements.
• Payment Partners: When you make a purchase, we share necessary information with our payment partners to securely process your transaction.
• As required by law: We may disclose information if we are required to do so by law, court order, or other legal process from authorities.

Your rights under GDPR

You have several rights regarding your personal data:

• Right of access: You have the right to obtain confirmation as to whether or not personal data concerning you¹ is being processed, and, where that is the case, access to the personal data and information regarding the processing.
• Right to rectification: You have the right to obtain² the rectification of inaccurate or incomplete personal data concerning you without undue delay.
• Right to erasure ("right to be forgotten"): You have the right to obtain the erasure of personal data concerning you without undue delay³ under certain circumstances, for example, if the data is no longer necessary for the purposes for which it was collected. Please note that we may have legal obligations to retain certain data (e.g., for accounting).
• Right to restriction of processing: You have the right to request that we restrict the processing of your data in certain cases, for example, if you contest the accuracy of the data or if the processing is unlawful.
• Right to object to processing: You have the right to object to our processing of your personal data based on our legitimate interest⁴ or for direct marketing purposes.
• Right to data portability: You have the right to receive the personal data concerning you, which you have provided to us, in a structured,⁵ commonly used, and machine-readable format and have the right to transmit those data to another controller, where the processing is based on consent or on a contract and is carried out by automated means.⁶
• Right to withdraw consent: Where our processing is based on your consent, you have the right to withdraw your consent at any time. This⁷ will not affect the lawfulness of processing based on consent before its withdrawal.
• Right to lodge a complaint: If you believe that⁸ we are not processing your personal data correctly, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten - IMY),⁹ which is the supervisory authority in Sweden.

To exercise your rights, please contact us using the contact details below. We will process your request without undue delay and within one month at the latest.

Cookies

Our website uses cookies to enhance your user experience. A cookie is a small text file stored on your computer or mobile device when you visit a website. Cookies help us remember your preferences, analyze website performance, and deliver relevant content.

We use different types of cookies:

• Necessary cookies: These are essential for the website to function correctly, for example, to manage your shopping cart and the payment process.
• Performance and analytics cookies: These help us understand how visitors use our website, which pages are most popular, and if there are any errors. This information is used to improve¹⁰ the website's functionality and user experience.
• Functionality cookies: These allow the website to remember choices you make (such as your username, language, or region) and provide enhanced, more personal features.¹¹
• Marketing cookies: These are used to display advertisements that are relevant to you based on your interests and Browse behavior.

You can change your cookie settings at any time via our cookie banner or directly in your browser settings. Please note that disabling certain types of cookies may negatively affect the website's functionality and your user experience.

Links to third-party websites

Our website may contain links to external websites not controlled by Metamorfish. We are not responsible for the privacy practices or content of these websites. We recommend that you read the privacy policy¹² of every website you visit.

Changes to this Privacy Policy

We reserve the right to update this Privacy Policy as needed to reflect changes in our practices or¹³ legislation. All changes will be posted on this page with an updated date. We recommend that you regularly review this policy to stay informed about how we protect your data.

Contact us

If you have any questions or concerns regarding this Privacy Policy or our handling of your personal data, please contact us at:¹⁴

Email: info@nanotextile.com

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Last updated: June 19, 2025

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